What's Wrong with Celebrating Life?
University of Florida quarterback Tim Tebow hasn't even made it to the NFL yet, but he is going to be a star of the Super Bowl. The Heisman Trophy-winning passer for the Florida Gators is the first college football player to both rush and pass for twenty touchdowns in a season, and he is the first sophomore to win the highly coveted trophy. Nevertheless, his recent fame comes from an ad that will be placed among dozens of others during one of the most popular televised events of the year.
Even though the ad won't be run until Super Bowl Sunday on February 7, Mr. Tebow is already becoming a household name. His premature celebrity comes not from his athletic ability on the gridiron, but from the mere fact that he's alive. You see, during the thirty-second spot, his mother Pam reportedly will be talking about the fact that she became ill while pregnant with her fifth son during a mission in the Philippines. Ms. Tebow repudiated her doctor's advice to abort the child, and she gave birth to Tim. Ordinarily, this would rank up there with many other heart-warming success stories that celebrate life.
By offering one of the most coveted advertising spots of the year to an anti-equality, anti-choice, homophobic organization, CBS is aligning itself with a political stance that will damage its reputation, alienate viewers, and discourage consumers from supporting its shows and advertisers.
Bob Weir is a former detective sergeant in the New York City Police Department. He is the executive editor of The News Connection in Highland Village, Texas. E-mail Bob.
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