PrintMSM decline continues
Further signs of stress in the mainstream media (MSM): according to a report issued by the Prudential Equity Group on 50 of the top papers in the country——excluding those censured for fraud
The Prudential report found that total average daily circulation across the 50 papers was down 0.7%. (If the three censured papers were included, that average would be lower.) Though the overall drop seems slight, the firm looked at other aspects of circulation, mainly full—paid home delivery and full—paid single—copy sales, and found the declines to be more dramatic, at 2.5% and 6.8% respectively.
Prudential said it compiled the report at this time because of the industry's "very difficult year" in circulation and because circulation "is a key metric in setting advertising rates."
Yep, the times they are a—changing but MSM newspapers haven't. Yet.
Maybe they'll adapt to the new technology. Or the new alternatives, pairing with other media forms and formats. Or even the new thinking...you know objective, balanced.
Because after all, people have to line their bird cages and clean their windows with something.
Ethel C. Fenig 3 11 05
