Hey, AT&T, Flagrant Racism and Sexism Are 'Not OK'

One of the several downsides in watching too much football this past weekend was watching too many TV commercials. And although I had grown used to the “stupid white man” trope, now a staple of comic advertising, I was unprepared for AT&T’s impressively racist and sexist “Just OK is not OK” campaign. The larger message of the campaign is that “when it comes to wireless networks, just OK is not OK.” According to some dubious test, AT&T is allegedly “America’s best network.” To launch this concept, AT&T and its marketing geniuses at the Omnicom Group designed a series of scenarios in which an incompetent white professional or service worker offers his services to a wary customer of color. A cavalier white male surgeon tells a patient he “just got reinstated... well not officially.” The Hispanic-appearing male who is about to be operated on and his wife react nervously to the surgeon’s proven...(Read Full Article)
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